TITLE: 3 Rules of the Road
DATE: 12/03/2005 06:14:00 PM
I had a fun walk down Memory Lane yesterday.
It all started with a simple email invitation. It ended with a 3 hour long lunch, lots of laughter, and a great flow of energy. I drove away with so many things on my mind, but here are just a few thoughts that may relate to you and your interest in making and selling your own artwork...
#1 - If I haven't made it clear here in the past, I am definitely making it clear now... art and craft are so closely merged that, today, they distinctly overlap. Don't get overly hung up by labels and terminology. There's a time and place for academia, but it should mostly be left behind in art history class. Today's art market is about accepting blurred boundaries. Art, craft, and design are so blurred today that if you aren't considering all three, then you will likely be left behind. This is the moment and the topic that will be in art history books 20 years from now. So wake up and get with the program.
#2 - It's no longer enough to just make things. This is another strong view behind my posts here. Today, you can't just MAKE artwork. You also have to consider the value of your work. All work has value, so why ignore that fact? Even if you don't have plans for how to sell your work, knowing the value helps you determine better ways to make work. If you blindly continue making things and assume someone/somewhere will just slap a price on it for you, you miss out on one crucial part of the critique process... accepting that your audience will always be making value judgements (valuing your time and energy with the price tag next to the piece). After you work on value, you can deal with promotion, marketing, branding, and every thing tossed toward you. But, an evaluation of value IS where it all begins.
#3 - The past isn't a book that has closed. Some people never move on. I happen to be a person who gets excited about moving on, hence why I'm always moving! I always see something big around the next corner. But, what if the next big thing in your work or your career is behind a door you've already closed? Consider that your future art collectors could be people you crossed paths with 10 years ago. Your biggest collector could even be someone you went to high school with! ...Yet one more reason why your Momma was right. That "Golden Rule" stuff really is relevant.
So, thank you to my lunch buddy.
Once again, you unintentionally made a big impact.
And, good lord... watch out... because the gears are turnin'! Big things are on the horizon.