AUTHOR: Alisha TITLE: More Words, Less Art DATE: 9/23/2004 06:19:00 PM ----- BODY:

Why does terminology matter so much to me? Why do I keep hammering away at awful terms artists should avoid or how to articulately describe your work to someone else? Words often determine how confidently you talk about your work. It makes the difference between someone liking your work and buying, or liking your work and walking away. You should feel comfortable talking about your low and high-end pieces because this type of stair-stepping gives customers access to the work that is within their range. No one wants to fall in love with a piece that is out of their price range. If you understand the importance of filling both your low and high-end, you will understand the crucial need of catering to both your low and high-end customers. Both groups will help put food on your table and money in your bank. Both groups matter.

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