AUTHOR: Alisha TITLE: Begin TODAY DATE: 9/09/2004 06:57:00 AM ----- BODY:

One week ago I wrote about an artist with a VERY news worthy client whom she was commissioned by to create a surprise birthday gift. As the work has concluded, the piece has been shipped, and the birthday is imminent... I take it upon myself to once again nudge this friend a bit and remind her that now, now, NOW, is the time to send that press release. Art is art. But an arts business requires promotion and marketing just like any other type of business if you have expectations of reaching that next level. Yes, I know it's not very fun. Yes, I know the first try at anything is torturous. Yes, I know it's hard to know where exactly to begin. But, you must begin if you expect any publications to bite. So, Luann... could you tell us once again how to write a press release? Oh, you have already blogged on the topic? Hmm... You don't say! I couldn't have written it better myself.

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